Methoden

Telefonische Befragungen CATI (Computer Assisted Telefon Interviews) oder PAPI (Paper And Pencil Interviews)

Persönliche Befragungen PAPI (Paper And Pencil Interviews), CAPI (Computer Assisted Personal Interviews), IDI (In-Depth Interviews) etc.

Schriftliche Befragungen PAPI (Paper And Pencil Interviews)

Online Befragungen CAWI (Computer Assisted Web Interviews)

Gruppendiskussionen / Focus-Groups / kreative Workshops

Mystery Shopping / Mystery Calling

Desk Research