WELCOME TO YXPLORA

Your partner for market research and field organisation


Thanks to the many years of experience of its founders, Yxplora can support you throughout the field phase of your market research project, throughout Switzerland (and border areas). We will be happy to help you organise the research and, for example, take care of the free finding recruitment of participants using Yxplora's Access Panel made up of B2C private individuals (consumers, patients, users, etc.) and B2B professionals (experts, companies, etc.), or on the basis of a listing (customer file), but also through advertisements and other sources of contact with potential candidates for participation.

Our quality standards are particularly suitable for qualitative research in general and quantitative research that is particularly demanding in terms of the way it is carried out and/or the profiles to be interviewed. These services can be complemented by the provision of our complete infrastructure of discussion rooms, observation rooms and interpreters at our own facilities in Zurich, at the pre-equipped facilities of our partners or at other facilities for which a mobile monitoring infrastructure (recording, retransmission, interpreting equipment) can be set up.

One of our strengths is flexibility: we don't have standardised offers, but provide our services à la carte, taking into account the specific design of each study as well as the individual needs of each market research institute/company's market research department and their own clients. In this way, we strive to continually adapt our services to meet any new expectations.

For example, would you like to organise group discussions? Choose whether you would like us to support you solely with recruitment or whether you would also like to make use of our state-of-the-art rooms, put you in touch with independent partners for moderation, analysis and/or report writing, support with conceptualisation, presentation of results, etc. We can extend this range of services to include ancillary services such as interview transcriptions, document translation, etc. We can extend this range of services to include transcriptions of interviews, translation of documents, etc.

Our network of independent experts from a variety of fields and the knowledge we've built up in this sector over more than 30 years mean we can even organise a full market study by bringing together highly qualified people who work closely with Yxplora on a regular basis, and who are just as flexible in carrying out your project effectively.


Anything may be possible! We invite you to yxplore our company!

RECRUITING TEST PERSONS TO TAKE PART IN MARKET STUDIES

Recruiting consumers (B2C), professionals & enterprises (B2B)

Our standard 2-phase recruitment method:

FIRST PHASE


A version of the recruitment questionnaire is programmed online and can be completed by candidates for the current study, with a complete questionnaire for each candidate, without interruption for non-eligibility.

 Prevents candidates from self-selecting on the basis of the path taken in the questionnaire
 Enables us to propose alternatives from among all the candidates if the profile we are looking for is too rare/insufficient in number
 Possibility of inserting product illustrations / brand logos to avoid confusion
 Enables our agents to concentrate on the desired profiles and to invest their time and energy in ensuring during the 2nd phase the selection of participants who meet the requirements of the study in progress

SECOND PHASE


Candidates who are eligible according to the answers given in the online questionnaire are screened again over the telephone directly by our agents.

 Checking that the answers have been given in accordance with the meaning of the question / the choice of answers, taking account of all the relevant factors
 Interview to assess the candidate's motivation, ability to express their ideas and knowledge of the language being studied
 Multiple sources for approaching potential candidates for consumers (B2C) to allow a varied composition of the sample among the desired profiles.

FREE FINDING RECRUITMENT OF TEST PERSONS


WITHOUT CUSTOMER
DATABASES


 Yxplora Access Panel provides fast, efficient access to an ever-growing number of potential participants

 Social and professional networks (fan and follower pages)

 Online advertising (with the possibility of geographic, socio-demographic, behavioural, consumer targeting, etc.) on various platforms and websites

 Mailings based on addresses supplied by brokers (with the possibility of geographic, socio-demographic, behavioural, consumer targeting, etc.) and extraction from the telephone directory

ON CUSTOMER DATABASE
(→ recruitment on customer list)


 Making contact in writing (never cold calls) on behalf of the end customer or by a neutral approach to contacts taken from the customer file (or even by the end customer directly)

 Short link / QR-code for access to information and online recruitment questionnaire or telephone number for telephone registration

 Personal access link to be clicked in the event of contact by email, including a link enabling the recipient to decline the invitation to take part directly

 Telephone follow-up with potential candidates who had not responded spontaneously to the mailing (standard of 4 attempted calls on different days and at different times)

OTHER SOURCES
OF CONTACT


 On-site recruitment (in store/boutique, customer area, stand, etc.)

METHODS
NOT PROPOSED


 Street recruitment. This method is subject to authorisation (sometimes a fee + application accompanied by an administrative file) in many Swiss towns and is often limited to a few specific locations. In general, this method is ill-suited to the availability of potential candidates, restricts the variety of profiles, and runs a high risk of only attracting a limited number of passers-by and/or of only reaching a certain population.

 Cold calls (=without prior written notice). This method is increasingly perceived as intrusive, leading to spontaneous refusals without even being able to explain the purpose of the call. Involves a significant investment of time and energy, often with little result. Calls are often filtered, denying access to a potentially interesting profile.

Multiple sources for approaching professional & business candidates (B2B)

FREE FINDING RECRUITMENT OF PROFESSIONALS, EXPERTS AND COMPANY REPRESENTATIVES


WITHOUT
CUSTOMER DATABASES


 Yxplora PRO Access Panel provides fast, efficient access to an ever-growing number of potential participants

 Professional networks (followers, contact with professional profiles, etc.)

 Mailings based on addresses supplied by brokers (with the option of targeting geographically, type of company (number of employees, turnover, sector of activity, etc.)

 Professional / specialist index extraction / desktop research

BASED ON
CUSTOMER & SUPPLIER DATA


1 - Variant with written contact:

 Written contact (by post, fax or email) (if necessary in the name of the end customer) with the customer and/or supplier database (or by the end customer directly)

 Short link/QRCode to access information and online recruitment questionnaire or telephone number for telephone registration

 Personal access link to be clicked if contact is made by email, including link allowing the recipient to decline the invitation to participate directly

 Telephone follow-up with potential candidates who have not responded spontaneously to the mailing (standard of 4 call attempts)


2 - Variant with telephone contact:

 1st telephone contact (cold call), if necessary on behalf of the end customer, with the customer and/or supplier file

 Telephone Screening

MAKING APPOINTMENTS AND MONITORING CANDIDATES (B2C & B2B)


An appointment is made by our agents with the people recruited (or pre-recruited by the client or another agency).

In order to optimise attendance and participation in the study, the following support measures are part of our standard offer:

 Sending a written confirmation of participation with all the relevant information about taking part in the study (information specific to the current study, such as an appointment, map to the studio / access link for online study, methodology, etc. as well as general information about data protection)
 Follow-up in the event of preparatory work / login check for online studies
 Reminder approx. 1 working day before the event (or the start of the interview phase) to those invited, confirming their availability to take part
 Replacement as far as possible (both in terms of time and the eligible profiles available) of people who have withdrawn or been prevented from taking part
 Sms notice on the day of the event (respectively the 1st day of the interview phase) containing a summary of key information (address, no. in case of absence/late arrival, etc.)

RECRUITMENT BUDGET


The budget for recruiting people (B2C & B2B) is based either on an incidence (estimated or based on existing data), or on an estimated number of candidates needed to be contacted to complete a recruitment.

If the budget set at the time of the offer/commission proves insufficient during the recruitment process to find either a sufficient number of candidates in general, or a sufficient number of candidates who match the desired profile(s) exactly, it is then possible to select from among all the candidates those who most closely match the desired profile, or to increase the recruitment effort by lowering the initial impact/increasing the number of contacts required, taking into account the additional costs involved but also the time available.

The availability of the people you wish to include in a study can naturally influence recruitment costs:

 the times at which the interviews or group discussions are to take place (most private individuals are persuaded to participate with an evening appointment between Mondays and Thursdays)
 a wide choice of possible appointments (throughout the day and evening, over several days, etc.)
 the chosen field period (school holidays, holiday periods or certain major events, etc.

More about Yxplora



Yxplora is a member of ESOMAR

Yxplora is a member of ESOMAR, which means that we strictly follow their code of professional ethics with regard to the processing of personal data & the conduct of market research.
For more information, please click here.

BECOME A MEMBER OF THE YXPLORA ACCESS PANEL

Membership of the Yxplora Access Panel is open to everyone.
For more information, please click here.

Renting the Yxplora studio in Zurich

You can hire our studio/room for group discussions or individual interviews for your projects.


Located close to Stauffacher and next to the Bezirkgegäude, our solution offers a cost-effective alternative in a pleasant setting with service so that you and your clients can feel at ease and concentrate on the essentials.


The standard infrastructure [with or without CCTV (→ no two-way mirror*) at your disposal consists of 3 rooms:
1 discussion room (22 m2) for max. 12 people, incl. 50' (125cm) plasma screen, Metaplan-board, Metaplan box, Flip-Charts, DVD/Blue-Ray player/multimedia file, WiFi/Ethernet. Air conditioning.
1 observation room (19 m2) for max. 4-6 people, incl. 65' (165cm) LED screen, technical equipment for Full HD 1080p video transmission (CCTV) and recording, WiFi/Ethernet. Air-conditioning.
1 interview/interpreter room, incl. 30' (75cm) monitor. Not air-conditioned. Can also be used as a second observation room.

As part of the rental of our studio/meeting rooms, we also offer the following services:
Drinks and snacks for participants
Catering for clients + research team
Audio and video files of discussions and interviews
Reception of participants, distribution of incentives, collection of forms such as confidentiality agreements, data protection, etc.
Organising interpreters for simultaneous translation
Video streaming of discussions and interviews (with 2nd channel for simultaneous translation).


We have fridges, freezers and a small kitchen equipped with ovens (traditional, steamer, microwave), hotplates and dishwashers for preserving and preparing food to be enjoyed on site.

Alternative layout:
Possibility of modifying the discussion room into a room with a maximum of 8 individual and separate spaces for individual self-administered questionnaires, class interviews and/or sensory analysis tests for example.


We can organise a studio with a one-way mirror with our partners if required.

the institute in pictures

Here are some photos of our institute in Zürich

  • All
  • Client room
  • Discussion room
  • Translator's room
  • Viewing example

The Team

Here is the Yxplora team at your disposal to ensure the success of your market research in Switzerland.

Frédéric Yerly

Director

Patrick Filippini

Member of the management

Nicole Broye

Recruitment officer

Ardita Tahiri

Recruitment officer

Astrid Raich

Assistant

Tim Haas

Recruitment officer

Priska Osman

Recruitment officer

Christophe Troin

Webmaster

Job offers at Yxplora

Here are the job offers currently available at Yxplora
This offer is currently written in German

There are currently no vacancies.

How to get to Yxplora LTD

To find out about the public transport services available on our premises, simply click on the stop that interests you.
You'll get the timetable from the departure point of your choice.